Playing by your own rules - PA Today
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Playing by your own rules

Playing by your own rules

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When running your own business, it’s important to have your own rules to adhere to. These rules can make life simpler, save you time and create a clearer message to your customers or clients.

Have you thought about your boundaries in business? Do you feel like you have control over your day-to-day or are you constantly in ‘reactive’ mode?

Work life balance

9am-5pm or 5am-9pm? Which is your working pattern? We all appreciate that building a business takes time, effort and determination, but can you see the light at the end of the tunnel? Being hardworking is an admirable trait, especially in someone who is forging their own path and creating this own destiny, but remember that life is for living too, and your body needs rest, relaxation, food and exercise to perform adequately.

Your ideal client or customer

Have you mapped out who your ideal customer is? What is this based upon? Is it an assumption, or based upon fact? If you haven’t already done this, make it priority number one. Understanding who you are reaching out to will help you to make the most of your time and resources and also improve your return on your effort.

Having a team of supporters It is always easier to achieve your objectives if you feel like you have some ‘back-up’. Share your challenges and successes with a team member, mentor, loved one or friend in order to gain the momentum that you need. Sometime that little boost can help you to clarify your priorities and streamline your actions.

Give yourself a break

Nobody is 100% productive all of the time. Allow yourself regular breaks; whether this is throughout the day or within the month. Taking stock is not being lazy or even unproductive; it is wise to check your course occasionally to make sure you’re heading in the right direction.

Your ‘why’

It might sound like a cliché, and the term can be over-used at times, but knowing your reason why you do what you do, what strives you to achieve more, will help you to align your activity with your outcome.

For example, if having your own business means that you get to achieve your ambition of travelling the world on your terms, ensure that the day-to-day task of getting things done doesn’t interfere with you seeing the world. Book those holiday dates in the diary at the start of the year so that you can guarantee that you’ll take them!

Knowing your end goals

Having your own set of rules really does just keep you accountable to yourself, so that you are less likely to be distracted by interruptions and more able to identify what to focus on next.

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